We created a holistic strategy that spanned all media including print, interactive and advertising. 3D renderings/animations, video/motion graphics, website design/development and ongoing graphic design created a foundation for the sales team to utilize.
This creative and engaging presentation helped to bring recognition to the project across the country and internationally.
SJCOG – Highway Improvement Projects
MBR Studios, in conjunction with Caltrop Communications, worked closely with the San Joaquin Council of Governments and Caltrans to a create a strategy and tell the story of 4 highway improvement projects in Northern California.
We created 4 videos and a website that features an integrated visualization model of the various construction activities, which allows one to see what is occurring in various project stages from start to finish.
The creative solution included:
- 4 Videos – each tell the story in a clear and cohesive way
- 3D Visualization – renderings and animations
- Voice overs – highlighting highway improvements
- Motion graphics – diagramming the story
- Website – displays videos, updates and relevant information
The website can be seen here: www.measure-k.com
MBR Studios began by taking helicopter video footage of the site to capture the context of this luxury project. We composited the 3D buildings into this footage to create a seamless video showcasing what the project would look like once complete.
This video was combined with a complete animation showcasing the project and complemented with lifestyle video and motion graphics.
MBR Studios created a comprehensive solution that included 3D renderings/animations, video/motion graphics, website design/development and an integrated touchscreen kiosk. Each element complimented the other to help create a seamless presentation.
Interactive pieces were designed and developed to allow for easy updates that made a consistent connection between showroom and online presence.