I-440 RFP Pursuit

North Carolina

/01

Services

Strategy

Renderings
Animations
Virtual Reality
Film + Motion Graphics

Challenge

HDR engaged MBR to create an 3D animation that would highlight the highway improvements along I-440 in Charlotte, North Carolina. We worked with their team under a short timeframe to captivate the new overpasses and interchanges and how they would connect to the existing infrastructure.

OVERPASS CLOSE-UP

NEW BRIDGE + INTERSECTIONS - The traffic flow is animated to highlight the functionality

Story + Solution

We began with rough 3D models, CAD and satellite imagery. Combining these elements, we were able to show a seamless transition to the new infrastructure improvements, traffic flow and overall surroundings throughout the multi-mile project.
Camera angles were carefully selected to highlight specific portions of the project, including unique overpasses and the integration with existing conditions.
Finally, motion graphics were added to highlight details along throughout the video.

Process

Evaluating and understanding the different assets was vital to success. MBR worked closely with HDR’s team to integrate these pieces and ensure each portion of the project was represented accurately.