Each project begins with a discovery session to uncover the goals and aspirations of the project. This process brings clarity and understanding and ensures that there is a shared vision amongst all parties involved. In addition, it will uncover the advantageous approaches, including production elements such as print, renderings, video, etc., and avoid unnecessary elements while focusing on the most important.
Picking up from the discovery session, the strategy moving forward will be efficient and clear. Collaboration will play a vital roll throughout the process and formulate an effective system for communication and feedback.
Once the foundation has been built with 01 + 02, we put our designer’s hats on and get to work. Throughout this step there will be several points for discussion, feedback, and approvals. We keep the communication channels open and efficient and welcome input throughout the project. Our follow-through is consistent and thorough. We aim to execute with the same momentum we established in the previous steps.
The conclusion of the previous 3 steps brings us to the elements and touchpoints. These are the tangible parts – renderings, branding and identity creation, website, video, etc. – of the project that will bring the vision to life.
Assets are the deliverable pieces at the conclusion of a project. These range from digital assets to delivery of physical assets. Evolution, particularly of digital strategies, is essential in todays face paced world. Establishing a process for ongoing review and adjustment ensures relevancy is a constant.
Creating a meaningful brand story that encompasses the qualities of a project and differentiates it in an increasingly more competitive market is essential. Clear communication that engages and inspires an audience is the goal that will deliver results.
Our process is comprehensive and collaborative, ensuring that the story we tell creates a lasting impression that continues to build momentum and inspire an audience.
Branding goes far beyond a logo and identity design. It is the essence of a company or project. It is what is remembered long after one has viewed and experienced the presentation pieces. It is what resonates, what engages, and what inspires memories and actions.
Positioning starts with analyzing the competition, understanding what motivates an audience, where they are located and formulating a strategy that will enable each project to standout above and beyond the noise in our over-stimulated world is essential to success.
Naming is vital to the visual identity, and, clearly, forms a foundational part of the logo and mark. The naming process takes into consideration all aspects of the strategy, personas, and research to generate a name that is unique and captures all of these elements.
Messaging + Storytelling introduces an audience to a project, to a company, to a story. Immersing the viewer in a narrative that guides them through a journey, transforming them by the conclusion and creating a memory that endures.
Our creative passion encompasses all we do. We aim to provide a solution that transcends any one media and builds a foundation for all marketing efforts. Design is not simply about colors or fonts, it is about the overall vision, from the architecture to the visual identity. We consider each touchpoint and how they affect the whole, ensuring each element complements each other and adds to the overall story.
Visual Identity integrates the logo and mark with all print and digital assets, bridging the gap between elements with a unique visual design, including colors, fonts, and taglines.
Print + Digital Design form the touchpoints that viewers will see and feel. Quality materials, exceptional creativity and seamless execution will deliver a level of sophistication to complement each project and company, becoming an integral piece to all elements.
Stylescapes bridge the gap strategy and design. These unique presentations, similar to a mood board but with more detailed stories and design elements, offer a path to the beginning of a project’s creative workflow. They allow a discussion to occur prior to design work beginning, ensuring all parties align with a direction and vision.
Web design has evolved to be far more than a simple page with colors and text. Today’s websites must span a multitude of devices to reach an audience effectively. Designs must be responsive and incorporate an intuitive user experience/user interface that allows for functionality to be paramount while representing the brand identity and story accurately.
Video + Photography have become a distinct piece of our daily lives. Quality video and photography brings a level of humanity and emotion that cannot be replicated in a purely digital environment.
Renderings, animations, and virtual reality offer unlimited possibilities to create an accurate and visually compelling presentation for real estate development, architecture, and engineering – the possibilities are endless.
Renderings create a foundation for many projects, allowing a direct connection between the audience and the final built building, interiors, or infrastructure project.
Animations introduce the element of motion and time, further immersing the viewer in the space of a reality yet to be built.
Virtual Reality engages a viewer with a fully interactive world that is possible with today’s cutting-edge technologies, generating an experience that goes beyond what one may have thought possible.
Film + Motion Graphics add an additional layer to animations. This can be highlighting specific qualities of a project, such as calling out rooms or traffic flow. Video brings the element of humanity and emotions, forming a direct connection with an audience.
How long does a typical rendering take to complete?
There are variables, such as availability of information, approvals, etc. On average, 1-3 weeks for exterior and interior still renderings. Animations and virtual reality take a little longer. We can always work backwards from a specific deadline and plan milestones accordingly to ensure we meet it.
What do you need for a typical rendering take to complete?
We can and have worked with anything from a literal napkin sketch to fully detailed models. The more information we have to begin with, the faster we will be able to complete the renderings.
How much does a typical rendering cost?
Renderings, exterior and interior, start at $1700. Animations begin at $15,000 per minute.
What does a website cost?
Our websites, including design and development, begin at $6,000.
What are the advantages of combining services?
Many projects benefit from a comprehensive approach and a multitude of services. We are able to work on all elements of a project, from the brand strategy to the renderings, simultaneously. This saves a tremendous amount of time and ensures each element complements the entire presentation.